Moments of Truth – Keeping parents on our Side
A Moment of Truth is any interaction in which the client or customer comes into contact with our services and forms an impression of our school. The concept originated in Scandinavian Airlines by President and CEO Jan Carlson. In the case of Scandinavian Airlines, Moments of Truth for passengers are the times when they come into contact with the staff of the airline. This used to commence with the reservation stage (often this is now completed on the internet), followed by the check-in counter, the boarding call, entering the aircraft, the safety briefing and serving the meal. Each of these are Moments of Truth, times when passengers come into direct contact with the airline and form an opinion of the…